Manager - Lead Generation

ey Responsibilities:

Strategy & Planning:

- Develop and execute comprehensive lead generation strategies for US, India, and Middle East markets

- Create annual and quarterly lead generation plans aligned with revenue targets

- Identify and evaluate new lead generation channels and tactics

- Analyze market trends and competitor activities to inform strategy

Campaign Management:

- Plan, execute, and optimize multi-channel campaigns (email, LinkedIn, content marketing, webinars, events)

- Develop compelling messaging and content for different personas and industries

- Collaborate with marketing team to create high-converting landing pages and assets

- Implement ABM (Account-Based Marketing) strategies for key enterprise accounts

Lead Qualification & Nurturing:

- Establish clear lead scoring models and qualification criteria

- Design and implement lead nurturing workflows

- Work closely with sales teams to ensure smooth lead handoff

- Maintain high standards for lead quality and data hygiene

Performance Analysis:

- Track, analyze, and report on key metrics (MQLs, SQLs, conversion rates, CAC, ROI)

- Conduct A/B testing to optimize campaign performance

- Provide insights and recommendations for continuous improvement

- Maintain dashboards for lead generation KPIs

Team & Process Management:

- Build and manage a team of lead generation specialists (if applicable)

- Develop and document lead generation processes and best practices

- Train sales teams on lead handling and follow-up protocols

- Coordinate with cross-functional teams (marketing, sales, product)

Market-Specific Activities:

- Adapt strategies for cultural and business nuances in US, India, and Middle East

- Manage timezone coordination for global campaigns

- Develop region-specific content and messaging

- Build relationships with local industry associations and partners

Education & Experience:

- Degree in Marketing, Business, or related field

- 5+ years of B2B lead generation experience

- Proven track record in software services/IT consulting industry

- Experience working with enterprise clients and complex sales cycles

Technical Skills:

- Proficiency in CRM systems (Salesforce, HubSpot)

- Marketing automation platforms (Marketo, Pardot, HubSpot)

- LinkedIn Sales Navigator and social selling tools

- Web analytics (Google Analytics, heat mapping tools)

- Lead enrichment and data cleansing tools

Domain Knowledge:

- Understanding of ServiceNow, BMC, SAP, and AI/Analytics solutions

- Knowledge of IT service management and enterprise software implementation cycles

- Familiarity with digital transformation challenges faced by enterprises

Soft Skills:

- Strong analytical and data-driven mindset

- Excellent communication and presentation skills

- Cross-cultural sensitivity and global market awareness

- Project management and organizational abilities

- Strategic thinking combined with execution excellence

Preferred Qualifications:

- MBA or relevant advanced degree

- Certification in marketing automation or digital marketing

- Knowledge of account-based marketing strategies