Posted By
Tharun Joseph Alex
Associate Consultant at MICHAEL PAGE INTERNATIONAL RECRUITMENT PRIVATE LTD
Last Active: 24 November 2025
Posted in
Sales & Marketing
Job Code
1642612

- A leading global technology services firm is seeking an accomplished Manager - Events, Media, and ABM to drive high-impact marketing initiatives across global clients and industry engagements.
- This role requires a strategic and execution-driven professional with 8-10+ years of experience in SaaS, large tech product, or services companies, with a proven track record of managing large-scale industry and in-house events, account-based marketing (ABM) programs, and media/analyst relations.
- The ideal candidate will have deep expertise in global marketing execution, successfully leading CXO-level industry engagements, ABM campaigns across key accounts, and media/analyst relationship management.
- This role will report to the Head of Marketing and work closely with cross-functional teams, including sales, product marketing, leadership, and external partners, to position the organization as the AI-first technology partner for telecom and technology companies
Key Responsibilities:
Event Management - Industry & In-House:
- Lead and execute flagship in-house and industry events for global clients, including CXO summits, executive roundtables, customer workshops, and sponsorship activations.
- Drive end-to-end event execution, including concept development, branding, logistics, vendor management, speaker coordination, and post-event engagement.
- Partner with industry bodies, associations, and external agencies to ensure strong presence at global telecom and technology events.
- Manage event budgets, execution timelines, and ROI measurement for continuous optimization.
Account-Based Marketing (ABM) Execution:
- Support and execute targeted ABM events and campaigns for strategic accounts, ensuring engagement at multiple levels (CXO, decision-makers, influencers).
- Leverage ABM tools (Demandbase, 6Sense, Salesforce, HubSpot, or similar) to drive data-driven engagement strategies.
- Collaborate with sales and customer success teams to track ABM events and campaign effectiveness, pipeline contribution, and account penetration.
Media & Analyst Relations:
- Build and maintain strong relationships with leading industry analysts and media to enhance visibility as a thought leader.
- Drive analyst briefings, inquiries, and research participation, ensuring favorable positioning in relevant reports and market assessments.
- Manage media relations, securing coverage in key global tech and telecom publications, including interviews, press releases, and thought leadership placements.
- Work with leadership to craft compelling executive communications, ensuring messaging is well-articulated across media and analyst channels.
Stakeholder Management & Collaboration:
- Partner with sales, leadership, and portfolio marketing teams to ensure seamless alignment between marketing efforts and business objectives.
- Work with creative, content, and digital teams to develop compelling narratives and impactful event/ABM assets.
- Provide regular reports and insights on campaign performance, event impact, and analyst/media engagements.
Qualifications & Experience:
- 5 to 10 years of marketing experience in leading SaaS, tech product, or tech services firms with global exposure.
- Experience targeting large/enterprise global companies.
- Strong track record of successfully managing large-scale industry events, in-house customer engagements, and ABM programs.
- Demonstrated experience in handling global media and analyst relations, driving strong brand positioning.
- Expertise in managing CXO-level engagements and strategic marketing initiatives across international markets.
Didn’t find the job appropriate? Report this Job
Posted By
Tharun Joseph Alex
Associate Consultant at MICHAEL PAGE INTERNATIONAL RECRUITMENT PRIVATE LTD
Last Active: 24 November 2025
Posted in
Sales & Marketing
Job Code
1642612