Manager - International Marketing - Electrical Products

Dynamic International Marketing Manager to drive global market expansion for transmission line hardware products. The role focuses on market entry strategy, brand visibility, and distributor network development across key international regions. The ideal candidate will combine strategic thinking with strong digital and commercial execution capabilities.

Responsibilities

- Drive international market entry and expansion strategies

- Manage global digital marketing campaigns (SEO, social media, paid media)

- Localize marketing content and oversee website localization

- Build and manage relationships with distributors, agents, and partners

- Track campaign performance using KPIs and optimize for ROI

- Collaborate with sales, product, and engineering teams

- Coordinate with global agencies, trade bodies, and regulatory authorities

- Ensure alignment with business goals and market requirements

Qualifications

- MBA / BE/B.Tech/Graduate in Marketing or International Business

- 5-10 years of experience in international marketing

- Exposure to electrical/transmission industry preferred