Manager - International Marketing - BFSI

1. Develop and execute international marketing strategies for AIF & PMS products.

2. Identify and target HNIs, NRIs, institutional investors, and offshore distributors.

3. Build brand visibility and positioning in global markets.

4. Create marketing materials, product notes, and investor presentations tailored for international audiences.

5. Collaborate with business development teams for global investor events, webinars, and roadshows.

6. Manage digital marketing campaigns, including email, social media, and SEO/SEM targeting overseas markets.

7. Work with compliance to ensure all marketing efforts align with SEBI and global regulations.

8. Coordinate with investment teams for content and thought leadership material.

9. Track and analyze marketing campaign performance and investor engagement metrics.

10. Maintain relationships with international wealth managers, private bankers, and family offices.

Key Requirements:

1. MBA/PGDM in Marketing, Finance, or related field.

2. 5-10 years' experience in investment marketing, preferably in AIF/PMS/Wealth Management.

3. Strong understanding of SEBI regulations and international investor behavior.