Manager - Integrated Media Planner

Description:

Key Responsibilities

- Lead cross-channel planning and activation processes for assigned accounts.

- Collaborate closely with media strategy, social, search, omnichannel, and content teams throughout the campaign lifecycle.

- Manage and maintain media plans in the planning platform, ensuring accuracy and data integrity.

- Ensure campaigns are executed correctly and efficiently with strong attention to quality control.

- Troubleshoot campaign issues and coordinate with partners to resolve them.

- Ensure all vendors and tactics used are GDPR compliant and follow internal and client-specific processes.

- Work with media strategy teams to translate plans into activation inputs and support optimization throughout campaigns.

- Stay involved in all campaign stagesfrom planning to execution to measurement.

- Lead budget pacing and monthly actualization for assigned accounts.

- Participate in projects related to improving media buying and activation processes.

- Anticipate challenges and provide effective solutions.

- Build and maintain strong relationships with agency partners and senior client stakeholders.

- Identify and propose innovative cross-channel activation strategies.

- Delegate tasks effectively and manage workflow across team members.

- Ensure best practices in processes and activation are followed across all accounts.

Experience:

- 3 - 6 years of experience in media planning, digital marketing, or integrated campaign management.

- Experience working with cross-channel media such as display, social, search, video, and programmatic.

- Agency-side experience preferred