Manager - Influencer Marketing - Skincarefmcg

Key Responsibilities:

- Build and manage strong relationships with beauty, skincare, and lifestyle influencersboth micro and macro.

- Identify, vet, onboard, and brief influencers for product launches, content series, and seasonal campaigns.

- Collaborate with creators to deliver high-performing content across Instagram, YouTube, and emerging platforms.

- Ensure timely and quality execution of influencer campaigns that meet engagement, viewership, and conversion goals.

- Track performance and optimize campaigns based on engagement rates, saves, shares, views, and ROI.

- Work with internal teams (brand, performance marketing, content) to integrate influencer content into broader campaigns.

- Stay ahead of creator trends, new platforms, and content formats to keep our brand top of mind.

- Build a sustainable influencer pipeline and seeding strategy that combines reach, authenticity, and cost-effectiveness.

Who You Are:

- 3-5 years of hands-on experience leading influencer campaigns for premium D2C brands (preferably beauty, wellness, or lifestyle).

- Deep understanding of how to create engaging influencer contentvisually, tonally, and platform-wise.

- Strong relationships or prior collaborations with beauty and skincare creators.

- Analytical mindset: track performance data, extract insights, and continuously optimize.

- Exceptional communication and coordination skillsable to brief and align influencers, videographers, and editors with clarity.