Manager - Influencer Marketing - Education

Job Description :

- My client is seeking a dynamic and strategic Influencer Marketing Manager to lead their influencer marketing initiatives and drive brand love across digital platforms. You'll develop influencer strategies, build partnerships with content creators, and execute campaigns that resonate with students, parents, and educators.

Client Details:

The organisation is a well-established entity within the education sector. It operates on a not-for-profit basis and focuses on providing high-quality educational services. The company is a medium-sized organisation with a significant presence in its field.

Description:

- Develop and execute influencer marketing strategies across YouTube, Instagram, LinkedIn, and emerging platforms

- Identify and build partnerships with micro/macro influencers, content creators, and industry thought leaders

- Plan and optimize end-to-end campaigns ensuring brand consistency and message alignment

- Monitor and report campaign performance metrics including reach, engagement, conversions, and ROI

- Manage budgets, negotiate contracts, and optimize spending across campaign types and influencer tiers

- Collaborate with content, creative, and social media teams to align influencer content with brand guidelines

- Ensure compliance with advertising regulations and maintain brand safety standards

Profile:

A successful Influencer Marketing professional should have:

- 5+ years in social media with minimum 3 years on influencer management.

- Strong understanding of education sector audience and tier 2/3 city dynamics.

- Deep understanding of social media platforms, algorithms, and influencer ecosystems.

- Excellent communication and relationship building skills.

- Strong project management skills and track record of managing multiple campaigns.

Job Offer

- Competitive salary package.

- Opportunity to contribute to a meaningful cause in the education sector.

- Collaborative and supportive work culture.

- Professional growth and development opportunities.

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