Manager - Influencer Marketing

Manager - Influencer Marketing

Description:

Responsibilities:

- Develop and execute the influencer marketing strategy for brand awareness, consideration, and conversions.

- Identify and onboard creators across all tiers.

- Build a structured pipeline of UGC and influencer collaborations.

- Manage relationships, negotiation, contracting, and briefing.

- Coordinate production of influencer content aligned with brand voice, styling, and micro-occasions.

- Work with performance marketing to optimise creator ROAS and cost per content.

- Track and report KPIs: reach, engagement, views, saves, CTR, orders.

- Maintain an organised creator database and campaign tracker.

- Stay updated on social media trends, fashion culture, and emerging creators.

Requirements:

- Experience in influencer/UGC marketing.

- Strong understanding of Instagram/Shorts/Reels ecosystem.

- Excellent communication and negotiation skills.

- Ability to handle multiple campaigns and creators simultaneously.

- Interest in fashion, styling, and Gen-Z consumer behaviour.

- Startup mindset: fast, flexible, execution-first.