Manager - Influencer & Loyalty Programme - Building Material Industry

Responsibilities

- Develop Program plan for influencer management

- Drive Architect and Contractor programs

- Monitor & evaluate effectiveness of Influencer Programs viz brand and biz goals

- Benchmark competitor offerings and design counter strategies to ensure Brands consideration among influencer

- Regular visits to markets to understand gaps and ensure corrections

- Benchmarking track with competition.

- Interface with customers through field research, usability studies, and surveys to identify/prioritize product needs and ensure an industry-leading loyalty feature set.

- Build mutually beneficial long term relationships with consumers.

- Identify most valuable consumers.

- Recruit new consumers to the brand and create lifetime value through the programme.

- Drive increased purchase value, frequency and lifetime value across all of our sales channels.

- Inspire advocacy and drive consumer centricity.

- Promote data driven (fact-based) decision-making by showcasing knowledge and insights from the programme.

- Ensure best-in-class loyalty program that will increase customer retention, spend, and ROI.

- Develop the annual and seasonal loyalty marketing plan as an integral component of the planning process.

Candidate Requirement

- Experience : 7 to 10 yrs

- Full time MBA is mandatory

- From any Building Material Industry - Cement / Paint / Ply / Electricals / Sanitary ware / False Ceiling / Tiles / Ceramic .

- Candidates currently in Influencer / Loyalty / Activation Programme only apply.

- Immediate closure

- Candidate From Mumbai only preferred .

Narayan - 9819147645
PAN India Recruiters
Mumbai