Manager - Influence Marketing

Description:

Influencer Discovery & Relationship Building

- Identify and onboard high-potential creators across Instagram, YouTube, Facebook, and Xespecially in fitness, wellness, lifestyle, nutrition, and food.

- Build strong, long-term relationships with creators, talent managers, and agencies.

- Maintain an active pipeline of diverse influencers aligned with brand values.

Campaign Planning & Execution

- Lead end-to-end execution of influencer campaignsfrom briefing to publishing.

- Develop clear briefs that communicate goals, brand tone, and creative direction.

- Ensure timely delivery of high-quality influencer content across platforms.

Content Governance & Performance Tracking

- Review influencer content for brand alignment, messaging, and visual compliance.

- Track, measure, and report campaign KPIs including reach, engagement, CPV, CTR, and conversions.

- Generate insights and recommendations to consistently improve campaign performance and ROI.

Budget Management & Operations

- Own influencer budgets, negotiation, and cost optimization.

- Coordinate contracts, invoices, and payouts with internal teams and agencies.

- Maintain accurate campaign and cost documentation.

Innovation, Trends & Creative Strategy

- Stay ahead of social media trends, creator formats, and emerging platforms.

- Recommend new partnership ideascollabs, challenges, tutorials, product reviews, and more.

- Bring fresh, creative ideas to elevate brand storytelling through influencers.

What Were Looking For:

- 3+ years of experience in influencer marketing (D2C, FMCG, or wellness is a big advantage).

- Strong understanding of the Indian creator ecosystem and platform-specific nuances.

- Excellent communication, relationship-building, and negotiation skills.

- Solid analytical mindset with experience tracking campaign performance and ROI.

- Passion for health, fitness, nutrition, or wellness (major plus!).

- Ability to thrive in a fast-paced, growth-driven environment and manage multiple projects.

Why Join Us

- Work with a brand thats shaping the future of health & wellness in India.

- Creative freedom and ownership over high-impact influencer initiatives.

- A collaborative, fast-moving team that values innovation and results.

- Opportunity to grow your career in one of Indias most exciting consumer categories.