Manager - Growth Marketing - Meta Ads/Google Ads/YouTube Ads - Fashion Industry

About the Role:

We are looking for a high-impact Growth Marketing Manager to own and scale our performance marketing engine. You will be responsible for end-to-end strategy, execution, optimization, and scaling of paid campaigns across key digital channels. This is a hands-on, high-ownership role for someone who thrives at the intersection of data, creativity, and commercial thinking.

Key Responsibilities:

Performance Campaign Management

- Develop and execute full-funnel performance marketing strategies across Meta, Google, YouTube, and emerging digital channels.

- Own campaign setup, audience segmentation, creative testing, bidding strategy, and continuous optimization.

- Drive measurable business outcomes-traffic, acquisition, revenue, and ROAS-across the marketing funnel.

Agency & Cross-Functional Collaboration

- Partner closely with the agency team to plan, brief, and review performance marketing activities.

- Collaborate with creative, product, and tech teams to align campaign assets and landing experiences.

- Provide structured performance reports and actionable recommendations to senior stakeholders.

Analytics & Optimisation

- Leverage GA4, GTM, and attribution tools to measure campaign effectiveness and identify growth opportunities.

- Build robust reporting frameworks and dashboards that track KPIs across all paid channels.

- Champion a test-and-learn culture-continuously experimenting with creatives, audiences, and bid strategies.

Strategy & Scaling

- Identify new digital channels and growth levers to expand brand reach and efficiency.

- Build scalable campaign frameworks that can be replicated across products and seasonal peaks.

- Stay ahead of platform updates, algorithm changes, and industry trends to keep the brand competitive.

Required Skills & Qualifications

- 4-8 years of hands-on performance marketing experience within consumer brands.

- Mandatory background in Fashion Apparel, Fashion Accessories (Footwear, Bags, Watches), or new-age D2C brands.

- Deep platform expertise: Meta Ads Manager, Google Ads, YouTube Ads, GA4, and GTM.

- Proficiency with attribution and reporting tools; ability to turn data into actionable insight.

- Proven track record of managing and scaling paid budgets with demonstrable ROAS outcomes.

- Strong experience working with and managing external agency partners.

- Excellent communication skills and ability to present strategy and results to leadership.