Description:

Growth Marketing Manager Category Performance

Location: New Delhi | Type: Full-time | Mode: In-office

Key Responsibilities (Performance-First):

Category Growth Ownership:

- Own end-to-end growth metrics for assigned categories including conversions, order volume, and GMV

- Work closely with buyer apps and internal teams to design growth plans aligned with category demand and supply readiness

Community & Organic Growth:

- Build and scale owned communities across Instagram (target: 1M+ followers) and WhatsApp

- Drive measurable user actions and transactions on partner buyer apps through community-led growth loops

Campaign & Influencer Marketing:

- Design and execute performance-oriented influencer and creator campaigns to drive customer acquisition and category adoption

- Identify, onboard, and manage a network of micro-influencers across India, aligned to specific categories and cohorts

Content & Messaging Strategy:

- Develop content briefs, messaging frameworks, and playbooks tailored to category-specific growth goals

- Ensure consistency with the brand voice while enabling authentic, creator-led storytelling

Budget & ROI Management:

- Own and optimize growth and influencer marketing budgets

- Drive continuous improvement in CAC, ROAS, and LTV across categories

Performance Tracking & Insights:

- Track category-wise performance metrics including order growth, conversion funnels, cohort behavior, and repeat rates

- Translate data into actionable insights to refine campaigns, content, and channel mix

Ecosystem & Partner Management:

- Build strong relationships with buyer apps and ecosystem partners

- Ensure timely execution, content quality, and sustained engagement supporting category growth objectives

Candidate Profile:

- Bachelors or Masters degree with 5 - 7 years of experience in growth, performance, or digital marketing at high-growth startups or digital platforms

- Proven experience owning performance metrics (orders, GMV, conversions) for categories or business lines

- Strong analytical skills with hands-on experience in experimentation and optimization

- Demonstrated success using influencer marketing, community, and content as growth levers

- Excellent stakeholder management and communication skills

- Execution-focused mindset with the ability to manage multiple initiatives in parallel

- Deep familiarity with the Indian digital ecosystem, social platforms, creator tools, and content trends