WHAT YOU'LL BE DOING: - Set up new campaigns and optimize existing campaigns on Meta, Google Adwords, and Apple Search Ads. - Build, track, and optimize UA campaigns. - Upload new creative to the content library. - Develop performance reports and communicate results to partners. - Analyze and act on campaign performance based on ROI, ROAS, and projected LTV Work with the design team to develop creative assets on a regular basis for advertising campaigns. - Work with India engineering team to ensure accurate attribution and report generation. - Direct and participate in analytics and tracking implementation tasks. - Lead and mentor junior team members, providing guidance and support on campaign strategies and execution. - Coordinate cross-functional efforts across marketing, creative, analytics, and product teams. - Oversee day-to-day operations of the UA team, ensuring deliverables are met with high quality and timeliness. - Contribute to strategic decision-making and resource planning to scale UA efforts efficiently. SKILLS YOU'LL NEED: - 5+ years of relevant experience, (user acquisition experience in mobile games strongly preferred). - Demonstrated team leadership experience, including mentoring and guiding team members. - Entrepreneurial mindset with willingness and ability to "own it". - You want to be "THE BEST UA Specialist" in the industry. - Experience working in the social/mobile freemium game industry. - Excellent data analysis skills and experience working in a metrics-driven role. - Practical working knowledge of tracking technologies, methods and UA KPIs. - Exposure to one or more tools/systems like Adjust, Appsflyer, Google Analytics, Meta Business suite, Mixpanel, Amplitude, etc. - Ability to optimize available budgets to get desired results. - Ability to analyze the data from the attribution platforms and present the results. - Exposure to Looker studio, etc preferred. - Understanding of ad creative formats and how to brief design teams for performance-driven assets (videos, banners, playable ads). - Highly organized and attention to detail. - Strong math skills. - Self-starter with a problem-solving attitude with and without direction. - Passion for staying up to date with UA techniques, strategy, audience building and targeting. - Bachelor's/Master's degree in math, marketing or finance. NOTE:. This candidate should lead the UA team which is being formed. The requirement is for Kochi, but the candidate can be from anywhere. We work on a hybrid mode and there is a Work from Office Calendar in placewe work from office for 2 weeks, every alternate months. The person will have to be at office as per the WFO calendar. For WFO, there will be travel reimbursement for employees from outside Kerala and accommodation reimbursement for employees from outside city

Kerala

Manager - Growth Marketing 

Job Description for Manager - Growth Marketing  in M/S.Smart Solution in  Kerala for (5-7) years of experience. Apply Now!