Manager - Growth & Retention Marketing - Wellness/Fitness Industry

Description:

Responsibilities:

Growth & Retention:

- Drive top-of-funnel growth for Play acquire new coaches, academies, and student enrolments across target societies and schools

- Design and run referral, word-of-mouth, and on-ground activation programs to grow the user base organically

- Identify, test, and scale new acquisition channels; own the full funnel from first touch to conversion

- Build and manage CRM-driven retention flows - email, WhatsApp, push - for coaches, academies, and travel customers

- Track NPS/CSAT and close the loop on customer feedback

- Work with service delivery and CSM teams to reduce churn and improve lifecycle value

Campaign Management:

- Lead marketing calendars for Play (societies, schools, on-ground activations) and Travel (event launches, partnership campaigns)

- Manage social media agency and brief them effectively

- Work with content team for creative alignment

Analytics & Reporting:

- Own marketing dashboards - lead volume, funnel conversion, campaign ROI

Performance Marketing:

- Plan, execute, and optimise paid campaigns across Meta, Google, and other relevant channels for both Play and Travel

- Own CAC, ROAS, and lead quality metrics

- Run A/B tests on creatives, audiences, and landing pages; iterate fast

- Surface insights to the founding team; recommend budget allocation