Manager - Growth & Retention

Role Overview:

The Growth & Retention Manager will be responsible for leading full-funnel growth initiatives with a strong focus on customer acquisition cost (CAC) efficiency, return on ad spend (ROAS), lifetime value (LTV), and repeat customer behavior. The role will also drive the design and optimization of lifecycle journeys across multiple customer engagement channels.

Key Responsibilities:

- Lead full-funnel growth initiatives with a focus on CAC efficiency, ROAS, LTV, and repeat customer behavior.

- Design customer lifecycle journeys across various engagement channels.

- Optimize lifecycle campaigns to drive customer retention and engagement.

- Manage and execute retention strategies through Email, WhatsApp, Push Notifications, and CRM Platforms.

- Drive CRM initiatives to support growth and retention objectives.

- Monitor and enhance customer engagement through effective CRM management.