Manager/Group Manager - Brand Management - FMCG

Brand Manager / Group Brand Manager | Mumbai

Industry: FMCG / Consumer / Ethical

Function: Marketing

Location: Mumbai

Experience: 5-12 years

Qualification: MBA - Marketing preferred

We are looking for a Brand Manager / Group Brand Manager to drive end-to-end brand strategy, P&L, consumer insights, brand activation and new product development across a portfolio of brands.

Key Responsibilities:

- Own brand strategy, annual marketing plans and end-to-end brand P&L.

- Drive ATL, BTL, digital and channel-specific marketing initiatives.

- Develop consumer insights through market research and translate them into actionable brand strategies.

- Identify new categories, product opportunities, extensions and innovations aligned with the brand.

- Lead new product development and launches across offline and online channels.

- Monitor brand health, market share, competition, category trends and overall business performance.

- Drive pricing, product lifecycle and cost optimisation initiatives to improve profitability.

- Work closely with Sales, R&D, Operations, Supply Chain, Packaging and other cross-functional teams.

- Manage external creative, media, digital, market research and BTL agencies.

- Lead and develop team members while driving strong execution and business results.

Ideal Profile:

- 5-12 years of relevant experience in FMCG, Consumer, Healthcare/OTC or Ethical categories.

- Strong hands-on experience in brand management, consumer insights, GTM and new product launches.

- Proven understanding of P&L, commercial acumen and business growth.

- Strong analytical, strategic and consumer-centric approach.

- Experience managing cross-functional teams and external agencies.

- Candidates with experience in similar consumer/healthcare categories will be preferred.