Manager - Go To Market - D2C Vertical - Broadband - IIM/XLRI/FMS/MDI

D2C GTM Manager

About the Role:

Owner of Circle D2C business primarily Broadband LOB. To plan actions and roll out initiatives for delivering Net Adds for the circle keeping in view the Gross adds and churn angle.

Key Responsibilities:

- Drive customer acquisition in Broadband businesses ensuring base growth.

- Drive quality of acquisition of new customers, managing base and scaring revenue.

- Drive Lead management at the circle level with close coordination with the concerned stakeholders.

- Lead the design of and execution of go to market strategy for the entire product portfolio.

- Drive the extraction and utilization of the broadband assets through innovative approach.

- Drive and direct the implementation of strategies for ensuring sales force effectiveness.

- Competition tracking and pricing.

- Drive plan for Broadband channel.

Skills Required:

- Strong analytical and quantitative skills.

- Strong presentation skills.

- Teamwork and collaboration.

- Strong in execution.

- Vision of benefit of the unit as a whole.

Educational Qualification and Experience:

- MBA/PGDM from top colleges.

- Experience of 2-5 years in marketing and distribution.