Manager - External Communication - FMCG/Pharma

- Proactively identify storylines and opportunities to advance the growth narrative

- Participate in media relations efforts - including ensuring consistent storytelling, thought leadership, developing compelling messages, ensure participation of leaders in relevant forums/conferences

- Oversee participation in sponsored events - physical presence, speaking engagements, content integration

- Manage the editorial content schedule the external communications campaigns

- Manage the generation, approval and dissemination of all external and internal content that supports the campaign

- Track, monitor and evaluate communications activities and accomplishments, including measuring and analyzing ROI

- Share tracker with the team on industry/competition developments, and provide recommendations for Lupin

- Support campaign evaluation of Communications Deliverables and Content effectiveness, post-delivery, and make recommendations based on evidence