Manager - Export Marketing - FMCG

Description:

JOB DESCRIPTION:

Role: Export Marketing Manager New Business Division

Dept. / Function / Location: Exports - Marketing; Based in Kolkata, with travel to key markets

Reporting Manager: Head - Marketing (New Business) / Head - Exports

Direct Reports - Positions: Export Marketing Executive / Content & Activation Specialist (as applicable)

Role Objectives:

- Design and execute international marketing strategies to build awareness, salience and offtake for 6 Degree and Lafanj in export markets.

- Localise brand positioning, communication and activation plans while maintaining global brand consistency.

Role Responsibilities:

- Develop annual export marketing calendar by brand, market and channel (retail, modern trade, ecommerce, 3P marketplaces, kiosks).

- Conduct market research and consumer/competition analysis to identify new market opportunities, pricepack architecture and portfolio gaps.

- Create and adapt communication assets, packaging claims, POSM and digital content suited to local languages, regulations and shopper insights.

- Plan and execute BTL and trade marketing: instore visibility, promoter programs, sampling, launches, retailer activations and distributorled campaigns.

- Partner with digital/ecommerce teams for export performance marketing, brand stores, marketplace visibility and content optimisation (images, A+ content, videos).

- Manage export marketing budgets, track ROI and optimise spends across markets and channels.

- Ensure all communication and packaging comply with countryspecific regulatory requirements for cosmetics/personal care.

- Support export sales team with toolkits: brand decks, price lists, training material for distributor teams, and participation in trade fairs/exhibitions.

Qualification:

- Graduate in Marketing / Business; MBA/PG in Marketing or International Business preferred.

Experience:

- 5-9 years in FMCG/beauty/fragrance/cosmetics marketing with at least 3-4 years handling international or export markets.

Competencies:

- Strong brand and consumer understanding, with ability to translate insights into localised campaigns.

- Handson experience in trade marketing, digital marketing and content development for personal care/FMCG.

- Project management and crossfunctional collaboration with sales, supply chain, packaging and regulatory.

- Creative thinking with structured planning and strong execution bias.

- Excellent communication skills and comfort working with international partners and diverse cultures.