Manager - eCommerce Marketing - FMCG

Job Title: eCommerce Marketing Manager

Location: Bangalore

Department: Digital Marketing / eCommerce

Reports To: Head - Digital Centre of Excellence

Role Overview:

As the eCommerce Marketing Manager, you will drive digital-first, shopper-centric campaigns across eCommerce platforms. You'll collaborate closely with category, sales, media, and creative teams to build differentiated digital experiences that convert demand into sales on platforms like Amazon, Blinkit, Swiggy Instamart, Zepto, and others.

Key Responsibilities:

- Own and execute the eCommerce marketing calendar across platforms and categories

- Conceptualize and activate full-funnel campaigns that drive traffic and conversion

- Partner with platforms to design co-branded activations and brand stores

- Collaborate with creative, media, and sales teams for seamless end-to-end execution

- Monitor campaign performance, identify levers for improvement, and optimize ROI

- Stay updated with platform innovations, seasonal trends, and digital commerce insights

- Drive visibility for new product launches on eCommerce platforms

- Work with internal data and Martech teams to create personalized digital journeys

- Open to exploring innovation in Marketing on and off platforms

- Work towards the business targets

What We're Looking For:

- 4 - 6 years of experience in digital or eCommerce marketing (FMCG/eRetail experience preferred)

- Strong understanding of digital media, consumer journeys, and retail platforms

- Hands-on experience with campaign planning, digital creatives, and performance tracking

- Ability to work cross-functionally and manage multiple stakeholders

- Creative mindset with a sharp eye for execution and consumer experience

- Familiarity with Martech and analytics tools is a plus

Why Join Us:

- Be a part of Britannia's award-winning Digital Centre of Excellence

- Work on high-impact campaigns with top eCommerce and tech platforms

- Shape the future of digital commerce in one of India's most loved FMCG brands