Role Overview:

We are seeking a dynamic and results-driven Manager for E-commerce & Digital Marketing to spearhead our digital transformation within the building material industry.

In this role, you will be responsible for crafting and executing comprehensive online strategies that bridge the gap between traditional construction material procurement and modern digital convenience.

You will work closely with cross-functional teams, including sales, product management, and external agency partners, to ensure a seamless omnichannel experience.

By leveraging data-driven insights, you will drive brand visibility, optimize customer acquisition costs, and ultimately scale our digital revenue streams, positioning the company as a leader in the competitive markets.

Key Responsibilities:

- Develop and execute end-to-end digital marketing strategies to increase brand awareness and drive qualified traffic to our e-commerce platforms.

- Manage and optimize performance marketing campaigns across SEM, social media, and display networks to maximize ROI and achieve aggressive sales targets.

- Oversee SEO initiatives to improve organic search rankings for high-intent building material keywords, ensuring long-term sustainable growth.

- Implement marketing automation workflows to nurture leads, improve customer retention, and personalize the user journey across digital touchpoints at the company website.

- Analyze marketing analytics and consumer behavior data to provide actionable insights that inform product positioning and promotional strategies.

- Collaborate with the sales team to align digital lead generation efforts with offline conversion goals, ensuring a cohesive customer experience.

- Monitor and manage the e-commerce product catalog, ensuring accurate representation, competitive pricing, and optimized conversion paths for our diverse product range.

Candidate Requirement:

- MBA Full Time.

- A Bachelor's degree in Marketing, Business Administration, or a related field, complemented by 6 - 10 years of progressive experience in digital marketing and e-commerce roles.

- Building Material Industry Experience is mandatory.

Required Skillset:

- Demonstrated expertise in managing large-scale performance marketing budgets with a proven track record of scaling e-commerce revenue.

- Strong technical proficiency in SEO/SEM tools, Google Analytics, and marketing automation platforms, with the ability to translate complex data into clear business strategies.

- Exceptional communication skills to effectively lead cross-functional projects and manage relationships with internal stakeholders and external vendors.

- Deep understanding of the building material or construction industry landscape, allowing for the creation of targeted content that resonates with contractors, architects, and homeowners.

- Ability to thrive in a fast-paced, hybrid work environment across the Mumbai Metropolitan Region, maintaining high levels of autonomy and project ownership.