Manager - Direct to Consumer

Description:

We are looking for an experienced Manager D2C to drive end-to-end ownership of our direct-to-consumer business. The role requires strong P&L management, strategic planning, and hands-on e-commerce operations expertise.

Key Responsibilities:

- Own the D2C P&L revenue, profit, cost and overall business growth.

- Develop and execute CVP, pricing, offers, and customer growth strategies.

- Lead e-commerce operations order fulfilment, delivery, inventory (PSI), customer support, and sales funnel management.

- Drive website content, listings, and UI/UX improvements.

- Use analytics (Google Analytics, BI tools) to optimize customer journey and conversions.

- Manage operations and call center teams along with agency/partner coordination.

- Collaborate cross-functionally with Marketing, Supply Chain, IT, Finance, Legal, and Product teams.

Requirements:

- 6+ years in D2C or e-commerce with proven P&L ownership.

- Experience managing inventory, fulfilment, customer support & online store operations.

- Strong analytical, leadership, and project-driving skills.

- Understanding of digital marketing (SEM, social ads).

- Team management experience.

Preferred:

- Experience in home appliances/consumer durables.

- Exposure to UI/UX, CRM strategies, or launching/scaling a D2C business.