Manager - Digital Marketing - SEO/SEM

Responsibilities:

- Conduct in- depth keyword research and optimize website content to improve organic rankings.

- Plan, execute, and manage Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn campaigns.

- Monitor campaign performance, track ROI, and implement strategies to improve conversions.

- Develop and optimize landing pages in collaboration with design/content teams.

- Provide regular analytics reports and actionable insights to stakeholders.

- Stay updated with the latest SEO algorithms, SEM trends, and paid media innovations.

- Collaborate with cross- functional teams to align campaigns with business goals.

Skills & Experience:

- 3- 5 years of experience in SEO, SEM, and performance marketing.

- Hands- on expertise with Google Ads, Meta Business Manager, LinkedIn Ads, and SEO tools (SEMRush, Ahrefs, Moz, etc.).

- Strong understanding of Google Analytics / GA4, Google Tag Manager, and campaign attribution models.

- Proven ability to manage and optimize digital marketing budgets for maximum ROI.

- Excellent analytical, reporting, and problem- solving skills.

- Google Ads / Meta Ads certification preferred.