Manager - Digital Marketing - SaaS Manufacturing

Key Responsibilities:

Lead Generation:

- Research and identify high-potential startups, MSMEs, corporates, educational institutions, researchers, and ecosystem partners.

- Build and maintain qualified lead databases using LinkedIn, websites, industry directories, events, and other platforms.

- Identify key decision-makers and relevant contacts.

- Comfortable working in a fast-paced startup environment.

Organic Marketing & Outreach:

- Execute organic outreach campaigns through LinkedIn, Email, WhatsApp, and other professional platforms.

- Build meaningful relationships with founders, CXOs, innovation leaders, incubators, investors, and strategic partners.

- Generate meetings and partnership opportunities through personalized communication.

Deal Pipeline Management:

- Qualify inbound and outbound leads.

- Maintain and update CRM or lead tracking systems.

- Schedule meetings and coordinate follow-ups with prospects.

- Support the leadership team throughout the sales and partnership pipeline.

Business Development Support:

- Assist in identifying collaboration opportunities, strategic partnerships, sponsorships, and new business opportunities.

- Conduct market research and competitor analysis.

- Prepare outreach lists and engagement strategies for target industries.

Deal Conversion Support:

- Coordinate proposal sharing, presentations, and follow-up communications.

- Track deal progress from initial contact to closure.

- Work closely with founders and leadership to improve lead conversion rates.

- Ensure timely follow-ups and relationship management.

Brand Visibility:

- Support LinkedIn thought leadership and founder branding.

- Assist with ecosystem announcements, event promotions, and partnership campaigns.

- Contribute to content that generates inbound business opportunities.

Desired Skills:

- Excellent communication and relationship-building skills.

- Strong networking and interpersonal abilities.

- Confident in speaking with founders, business owners, and decision-makers.

- Research-oriented with strong attention to detail.

- Familiarity with LinkedIn Sales Navigator or similar lead generation tools is an advantage.

- Basic understanding of CRM tools (HubSpot, Zoho, Notion, Airtable, etc.) is a plus.

- Self-motivated, proactive, and target-oriented.

- Comfortable working in a fast-paced startup environment.