Manager - Digital Marketing - SaaS

Role Overview:

We are seeking a motivated, hands-on Digital Marketing Manager with 3 to 5 years of experience to lead and execute our digital marketing strategy end to end. You will own campaign planning, execution, optimization, and reporting across performance & brand channels. This is a remote, full-time role. Experience in the HR / HR tech domain is a strong plus.

Responsibilities:

- Develop, implement, and manage digital marketing campaigns (across paid/social/search/affiliate/display, etc.) to drive leads, conversions, and brand growth

- Optimize campaign performance: budget allocation, A/B testing, creatives, targeting, bid strategies, etc.

- Work on content marketing, SEO/SEM, email marketing, and marketing automation funnels

- Track, analyze, and report on KPIs (CAC, LTV, ROI, churn, etc.) and provide insights & recommendations

- Collaborate with design, content, product, and sales teams to build landing pages, ad creatives, email flows, etc.

- Manage external agencies or vendors (if any) for ad buying, creative production, etc.

- Keep up to date with digital trends, new channels, tools, and best practices

- Occasionally, support webinars, events, partnerships, influencer / affiliate campaigns

If domain experience in HR tech, leverage that to drive niche growth and messaging

Required Qualifications & Skills:

- 3 to 5 years of experience in digital marketing, preferably at SaaS / tech / B2B / HR tech firms

- Demonstrable hands-on experience running multi-channel paid campaigns (Google Ads, Meta, LinkedIn, programmatic, etc.)

- Strong data orientation: ability to work with analytics tools (GA4 / GA / Looker / Data Studio / etc.)

- Good grasp of SEO / SEM, content marketing, email / automation

- Excellent communication skills (written & verbal)

- Ability to prioritize, juggle multiple campaigns and deadlines

- Self-driven, problem solver, proactive mindset

- Prior exposure to HR / HR tech domain is a plus (though not mandatory)