Digital Marketing Manager - Real Estate

Location: Bengaluru, Mysore, Hosur, Hyderabad

Reporting To: Chief Marketing Officer (CMO)

Industry: Real Estate

Experience: 5+ Years

Our Mission:

To become the most homebuyer-centric company by creating seamless and credible home-buying experiences through skilled analytics, scientific curation and customer-first execution.

Role Overview:

The Digital Marketing Manager will own and drive Ceyone's digital marketing initiatives across its real estate portfolio, reporting directly to the CMO. The role will be responsible for developing and executing multi-channel, project-specific digital campaigns that generate qualified leads, increase site visits and contribute to bookings across residential projects in Bengaluru, Mysore, Hosur and Hyderabad. The ideal candidate should have strong expertise in performance marketing, lead generation, funnel optimization, analytics and real estate digital marketing, with the ability to connect digital initiatives directly to business outcomes such as CPL, site-visit conversion, booking conversion and ROI.

Key Responsibilities:

Digital Strategy & Campaign Management:

- Develop and execute end-to-end digital marketing strategies for individual residential projects.

- Manage campaigns across Google Ads, Meta, YouTube, SEO, social media, property portals, WhatsApp, email and content marketing.

- Develop project-specific campaigns based on target audience, location, property positioning, pricing and buyer personas.

- Drive qualified traffic, enquiries, site visits and bookings across multiple project markets.

- Manage and optimize paid media and programmatic advertising campaigns.

Lead Generation & Funnel Management:

- Own the complete lead-to-site-visit-to-booking funnel.

- Work closely with sales and presales teams to ensure effective lead qualification, nurturing and handover.

- Manage CRM pipelines and identify opportunities to improve lead quality and conversion.

- Implement WhatsApp Business API-based nurturing and automation initiatives.

- Continuously analyze funnel performance and identify areas for improvement.

Website, Landing Pages & Content:

- Oversee the development and optimization of project microsites, landing pages and campaign-specific digital assets.

- Drive A/B testing of landing pages, creatives, messaging and CTAs.

- Leverage immersive digital experiences such as 3D virtual tours, drone/aerial content and digital property experiences.

- Ensure digital property content and campaigns adhere to applicable RERA and regulatory requirements.

Performance Marketing & Analytics:

- Own and optimize marketing budgets across digital channels.

- Track and analyze key performance metrics including:

1. Cost Per Lead (CPL)

2. Cost Per Site Visit

3. Lead-to-Site Visit Conversion

4. Site Visit-to-Booking Conversion

5. Customer Acquisition Cost

6. ROI/ROAS

7. Website Traffic and Engagement

- Use Google Analytics 4, Google Tag Manager and CRM dashboards to monitor campaign performance.

- Prepare regular performance reports and actionable insights for senior leadership.

Team & Cross-Functional Collaboration:

- Lead and mentor the digital marketing team.

- Collaborate closely with sales, presales, content, creative and technology teams.

- Ensure consistency in brand communication across digital platforms.

- Align digital campaigns with project launches, sales targets and overall business objectives.

Innovation & Market Trends:

- Stay updated with emerging real estate marketing and proptech trends.

- Explore and implement relevant technologies including:

1. AI-driven personalization

2. Marketing automation

3. Agentic AI and automation

4. Digital twins

5. Data-driven customer segmentation

6. Emerging digital platforms and advertising technologies

- Identify innovative opportunities to improve customer engagement, lead quality and marketing efficiency.

Required Qualifications & Skills:

- Bachelor's/Master's degree in Marketing, Business Administration or a related field.

- 5+ years of experience in digital marketing, preferably within real estate, property, proptech or other lead-generation-driven businesses.

- Strong hands-on experience in Google Ads, Meta Ads and YouTube advertising.

- Experience managing high-volume lead-generation and performance marketing campaigns.

- Strong understanding of SEO, SEM, social media, CRM, marketing automation and conversion optimization.

- Experience with Google Analytics 4, Google Tag Manager and CRM platforms.

- Strong understanding of digital marketing metrics, attribution and ROI analysis.

- Experience with 99acres, MagicBricks, Housing.com and other property portals will be an advantage.

- Strong analytical, communication and stakeholder-management skills.

- Ability to manage multiple projects and campaigns across different geographies.

Key Performance Indicators (KPIs):

- Qualified lead generation

- Cost Per Lead (CPL)

- Cost Per Site Visit

- Lead-to-site-visit conversion

- Site-visit-to-booking conversion

- Digital marketing ROI/ROAS

- Website and landing-page conversion

- Campaign performance and budget efficiency

- Contribution of digital channels to overall sales and bookings

What We're Looking For:

A data-driven and commercially oriented digital marketing professional who can combine performance marketing expertise with strong strategic thinking and take complete ownership of digital growth across Ceyone's real estate portfolio.