Job Title: Digital Marketing Manager - Real Estate

Location: Bengaluru (with oversight across Mysore, Hosur and Hyderabad project markets)

Company Overview

Ceyone www.theceyone.com is a Sales & Marketing organization founded in 2018, focusing on Real Estate. We curate the best residential projects in a region and then hand- hold homebuyers through their entire journey of home-owning. Ceyone believes in providing every family with a beautiful home- owning experience.

Our Mission

To become the most homebuyer-centric company, by creating seamless and credible homebuying experience with skilled analytics, scientific curation and unwavering commitment.

Summary / Objective

The Digital Marketing Manager will own all digital initiatives for Ceyone's real estate portfolio, reporting to the CMO. This role is responsible for building multi-channel, project-specific campaigns that drive qualified inquiries, site visits, and bookings across residential launches in Bengaluru, Mysore, Hosur and Hyderabad. Success depends on aligning digital strategy with business goals - market expansion, cost-per-lead efficiency, and ROI - while staying ahead of proptech and real estate marketing trends.

Key Responsibilities

- Develop and execute end-to-end digital strategies across SEO, PPC (Google/Meta/YouTube), property portals (99acres, MagicBricks, Housing.com), social media, WhatsApp, email, and content marketing to drive traffic and leads for individual residential projects.

- Own the full lead-to-site-visit-to-booking funnel: manage CRM pipelines, automate WhatsApp Business API nurturing, and coordinate handoff to the sales and presales teams.

- Build and manage project microsites, landing pages, and immersive experiences (3D virtual tours, drone/aerial content) that showcase property USPs and are RERA-compliant in every market, including Dubai RERA where applicable.

- Oversee the digital team, manage budgets, and analyze performance metrics (ROI, cost per lead, cost per site visit, booking conversion, web traffic) using Google Analytics 4, Google Tag Manager, and CRM dashboards.

- Collaborate with sales, content, and creative teams to ensure brand consistency and launch targeted, project-specific campaigns aligned to buyer personas and price segments.

- Monitor proptech and real estate marketing trends - AI-driven personalization, agentic automation, digital twins, and emerging platforms - to keep Ceyone's campaigns ahead of the market.

- Run and optimize paid media and programmatic campaigns, execute A/B tests on creative and landing pages, and report KPIs to senior leadership to inform strategic decisions.