Company Overview:

Wheelseye Technology India Private Limited is a leading logistics-tech company dedicated to digitizing the Indian trucking industry. By providing a comprehensive SaaS-based platform, the company enables fleet owners and transporters to track vehicles in real-time, manage fuel consumption, and optimize operational efficiency. Operating at the intersection of IoT and logistics, Wheelseye serves thousands of businesses across India, helping them transition from manual processes to data-driven decision-making in a complex, fragmented market.

Role Overview:

As a Performance Marketing Manager, you will be responsible for driving user acquisition and scaling growth through data-backed digital strategies. You will work closely with the product and sales teams to identify high-intent audience segments and execute campaigns that deliver measurable business outcomes. Your day-to-day will involve managing significant advertising budgets, optimizing conversion funnels, and ensuring that every marketing dollar spent contributes directly to the company's growth objectives. You will play a pivotal role in shaping how the brand reaches fleet owners and logistics stakeholders across digital channels.

Key Responsibilities:

- Execute end-to-end performance marketing campaigns across Google Ads and Meta Ads to drive lead generation and user acquisition.

- Manage and optimize the Customer Acquisition Cost (CAC) by continuously testing ad creatives, landing pages, and audience targeting parameters.

- Oversee Universal App Campaigns (UAC) to increase app installs and improve user retention rates within the logistics ecosystem.

- Analyze campaign performance data to provide actionable insights that inform future marketing strategies and budget allocation.

- Collaborate with the creative and content teams to develop high-performing ad assets that resonate with the target demographic of fleet operators.

- Monitor industry trends and competitor activities to identify new growth opportunities and maintain a competitive edge in the digital space.

Required Skillset:

- Proven expertise in managing large-scale performance marketing budgets with a strong focus on ROI and CAC optimization.

- Deep technical proficiency in Google Ads, Meta Ads, and UAC platforms, with the ability to navigate complex campaign structures and bidding strategies.

- Strong analytical mindset with the ability to interpret data from Google Analytics and other attribution tools to drive decision-making.

- Excellent communication skills to effectively collaborate with cross-functional teams and present performance reports to stakeholders.

- Ability to thrive in a fast-paced, on-site work environment in Gurugram, demonstrating high adaptability to changing business priorities.

- A minimum of 2 to 5 years of hands-on experience in digital and growth marketing roles, preferably within the B2B or SaaS technology sectors.