Posted By
Apurva Mahadik
Lead - Talent Acquisition at Jobsplan - An Executive Search Firm
Last Login: 01 June 2021
Posted in
Sales & Marketing
Job Code
915035
Key Responsibilities :
- The Digital Marketing Manager will be responsible for leading and contributing to marketing programmes that drive visibility & revenue growth. This role will report directly to the General Manager-Sectors & Marketing and be responsible for the development and management of broad digital marketing programs, implementation and results.
- This person will manage marketing efforts for brand position and awareness in B2B business environment. He/She will manage lead generation, web site development, Social Media and content curation/creation. This high-impact role will work across functions and interact with group marketing team, senior management, vendors, and sales & service team.
Core competencies :
- Good understanding of CRM platform, experience of working on CRM software eg: Salesforce, SAP, Sage, Hubspot
- Knowledge of lead funnel management and reporting
- Hands-on experience on Marketing Automation tool eg: Pardot, Marketo, Elequa
- Basic knowledge of HTML
- Understanding of segmentation, positioning & targeting
- Experience in content marketing (Planning & Execution)
- First-hand experience of running Google PPC ads
- Good understanding of Remarketing & Audience building techniques
- Understanding of SEO (On-page, Off-page & Local) & ability to make a plan for targeted SEO content
- Hands-on experience on SEO tools eg: SEMrush, MOZ, Ahref etc.
- Social Media Management Facebook, Linkedin, Twitter, Youtube
- Basic understanding of website CMS
- B2B industrial content development
- Basic Photoshop & Video editing skills
- Ability to define strategy for Audience building.
- Knowledge of Cross-platform integration and Custom Audience
- Experience of running very targeted social advertising campaign
- In-depth understanding of Ad products and management platform of different social platform
- Prior experience of social media tools eg: buffer, hootsuits, bamboo etc.
- Good hands on excel and ability to prepare insightful MIS
Education:
- Any graduate with MBA specialization in marketing/ Degree in marketing management/ Post Graduate Diploma in Marketing management with A grade from reputed college
Experience:
- Marketing experience of 8 + years
- Exposure to working in an MNC or a reputed Indian company is desired
- Pre-requisites
- Sound physical & mental health with no history of serious medical illness
- Should have own vehicle to commute to and from office
Location - Gurgaon
Didn’t find the job appropriate? Report this Job
Posted By
Apurva Mahadik
Lead - Talent Acquisition at Jobsplan - An Executive Search Firm
Last Login: 01 June 2021
Posted in
Sales & Marketing
Job Code
915035