Manager - Digital Marketing - IT

Job Summary:

- We are seeking a motivated and strategic Digital Marketing Manager to join our dynamic team.

- The candidate will be responsible for developing, implementing, and managing effective digital marketing campaigns to drive brand awareness, generate leads, and increase online sales.

Key Responsibilities:

- Develop, implement, and manage digital advertising campaigns across platforms like Facebook, Google, and Instagram.

- Monitor and analyze ad performance, adjusting strategies to maximize ROI.

- Create and present creative concepts and ideas for paid advertising campaigns.

- Conduct market research to identify trends and insights for optimizing ad strategies.

- Create and maintain an ad calendar, ensuring campaigns run on time.

- Build audience personas to effectively target campaigns.

- Experiment with different audience segments to find the most effective strategies.

- Collaborate with the internal team and designer for ad creatives, content, and changes.

- Create ad copies and text overlays for creatives.

- Align paid advertising efforts with overall marketing goals through close collaboration with the marketing team.

- Prepare detailed reports on campaign performance, offering actionable recommendations for improvement.

- Stay current with the latest digital marketing trends and best practices.