Manager - Digital Marketing - Food & Beverages

We will be evaluating candidates from FMCG ONLY

Position Summary:

As a Manager - Digital Marketing, the key role is to partner with brands, internal & external stakeholders on digital initiatives to enable brand growth. The role holder takes care of planning, executing, and controlling digital activities across all digital channels for Specialized nutrition business, ensuring that the company's reputation is never compromised but further built.

Key roles and responsibilities

- Plan and execute digital plans (across channels as per the consumer journey) for brands

- Lead, plan and execute performance marketing campaigns across digital and ecommerce

- Manage all e-commerce content and activations

- Managing brand websites, Tools, Mobile apps as per business needs

- Work closely with Brand team and agency for all digital activations

- Media management and optimization across channels

- Manage effective and proactive digital outreach programs to drive qualified traffic and greater conversion online, and analyse performance

- Manage day to day Digital Marketing partner relationships with internal and external stakeholders

- Collaborate with Global teams on digital activations and tools

- Ensure compliance with processes (e.g., contracts with partners, approval of invoices for digital etc.)

- Provide insights to brand teams and senior teams on performance and impact of activations

- Review new technologies and keep the company at the forefront of developments in digital marketing

- Maintain a digital dashboard that tracks brand performance across the life nutrition portfolio

Must have digital skills:

- Performance Marketing & E-commerce

- Digital Media management

- Experience in Social Campaigns management (Facebook, Twitter, Instagram, LinkedIn and other upcoming)

- Search, GA, GSC & Social Analytics

- Architect, website, apps, APIs, integration of tools, tech support on backend architecture

We look forward to hearing from you.