Manager - Digital Marketing - FMCG

- Develop and execute the digital marketing strategy aligned with overall brand and business objectives.

- Plan and manage integrated digital campaigns across paid media (Google Ads, Meta, Programmatic), SEO/SEM, email marketing, and influencer collaborations.

- Lead social media strategy and oversee content planning and community management across platforms (Instagram, Facebook, YouTube, TikTok, etc.).

- Partner with e-commerce and sales teams to drive online sales via marketplaces, D2C platforms, and retailer websites.

- Oversee performance marketing, optimizing campaigns to maximize ROI, CAC, and customer LTV. Manage digital media agencies, creative vendors, and third-party platforms.

- Monitor and analyze campaign performance, providing regular insights and reports with actionable recommendations.

- Manage digital marketing budgets and ensure cost-effective strategies.

- Stay updated with digital and FMCG industry trends, platform updates, and consumer insights to continuously improve digital efforts.

- Ensure brand consistency across all digital touchpoints.