Manager - Digital Marketing - FinTech/BFSI

Description:

Location: New Delhi | Experience: 4-6 years | Industry: Fintech / BFSI.

We are a fintech platform redefining access to secured and unsecured loans for SMEs, business owners, and builders.

We are looking for a Meta & Google Ads Expert to drive performance marketing campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Discovery, Performance Max).

Key Responsibilities:

- Plan, execute, and optimize end-to-end paid campaigns targeting borrowers, SMEs, CAs, and builders.

- Manage CPL, CTR, ROAS, and loan conversion optimization.

- Build and maintain pixels, conversion APIs, and tracking dashboards.

- Ensure G2 verification and compliance with Meta & Google policies for financial services.

- Collaborate with content, design, and tech teams for integrated growth campaigns.

- Conduct A/B testing for creatives, keywords, and audiences.

- Monitor campaign performance and prepare weekly ROI reports.

Requirements:

- 4-6 years of experience in Meta & Google Ads, with at least 2 years in fintech/BFSI.

- Proven experience in lead generation campaigns in regulated industries.

- Hands-on expertise with Google Ads Manager, Meta Business Manager, Google Tag Manager, and Analytics.

- Knowledge of financial advertising restrictions and verification processes.

- Strong analytical, optimization, and campaign management skills.

Preferred:

- Experience with loan marketplaces, NBFCs, or digital lending platforms.

- Multi-language targeting experience (English + regional).

- SEO and organic growth knowledge to complement paid campaigns.

What We Offer:

- Competitive salary with performance-linked incentives.

- Leadership role in fintech digital marketing growth.

- Exposure to lenders, borrowers, and ecosystem partners.

- Fast-paced, startup culture.