Job Title : Digital Marketing Manager

Location : Mohali (Work From Office)

CTC : Up to 18 LPA

Experience Required : 5 - 7 Years

About the Role :

We are looking for an experienced and results-driven Digital Marketing Manager to lead and scale our digital marketing initiatives. The ideal candidate will have extensive experience in the IT Services industry, a strong background in demand generation, performance marketing, team leadership, and a proven ability to drive qualified leads and business growth through data-driven marketing strategies.

Key Responsibilities :

Digital Marketing Strategy :

- Develop and execute integrated digital marketing strategies across SEO, SEM, email marketing, social media, content marketing, and display advertising.

- Drive brand visibility, website traffic, lead generation, and customer acquisition initiatives.

- Identify growth opportunities and implement innovative marketing campaigns.

Campaign Management & Optimization :

- Plan, execute, monitor, and optimize digital marketing campaigns across multiple channels.

- Measure campaign effectiveness using KPIs, conversion metrics, and ROI analysis.

- Continuously improve campaign performance through data-driven insights and experimentation.

Content & Conversion Optimization :

- Collaborate with internal stakeholders to create compelling digital content and high-converting landing pages.

- Ensure content aligns with business objectives and lead generation goals.

- Optimize user journeys and conversion funnels to improve engagement and conversion rates.

SEO & Performance Marketing :

- Develop and implement SEO strategies to improve organic rankings and website traffic.

- Manage paid marketing campaigns across Google Ads, Bing Ads, and other relevant platforms.

- Monitor keyword performance, competitor activities, and market trends.

Social Media & Brand Building :

- Drive brand awareness and engagement across key social media platforms.

- Oversee content planning, publishing, and performance tracking.

- Implement social campaigns that support lead generation and business objectives.

Email Marketing & Lead Nurturing :

- Design and execute targeted email marketing campaigns.

- Build lead nurturing workflows to improve engagement and conversion rates.

- Monitor campaign performance and optimize based on insights.

Revenue & Analytics :

- Analyze customer journeys and marketing performance data.

- Track marketing-attributed revenue and optimize customer acquisition costs.

- Generate actionable reports and recommendations for leadership.

Team & Budget Management :

- Lead, mentor, and manage a team of digital marketing professionals.

- Allocate and manage marketing budgets effectively.

- Ensure optimal utilization of resources to maximize ROI.

Desired Candidate Profile :

- 5-7 years of digital marketing experience.

- Minimum 8 years of experience in the IT Services/Software industry.

- Proven experience managing and leading a team of 10+ members.

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

- Strong expertise in SEO, SEM, PPC, email marketing, social media marketing, and lead generation.

- Hands-on experience with Google Analytics, HubSpot, Marketo, or similar marketing automation platforms.

- Strong analytical, leadership, communication, and stakeholder management skills.

- Ability to work in a fast-paced, performance-driven environment.

- Up-to-date knowledge of digital marketing trends, tools, and best practices.

Interview Process :

- 4 Rounds of Virtual Interviews (Video Conferencing)

- No Walk-in/In-person Rounds

Compensation & Benefits :

- CTC up to 18 LPA

- Dynamic and collaborative work environment

- Exposure to global projects and digital transformation initiatives.

- Strong career growth opportunities.

How to Apply :

Interested candidates can connect with Kavita Sharma at 7988188260 or share their updated resume via WhatsApp on the same number.