We are looking for a Digital Marketing expert with end-to-end ownership of paid user acquisition for an edTech organisation. The person should be eager to learn, a big fan of metrics, mad about A/B testing, an optimization maniac and have laser focus on growth, growth growth.

Responsibilities :

Strategy :

- Lead marketing strategy for paid user acquisition for all Mweb app marketing channels.

- Manage paid marketing campaigns for web signups and provide projections budget requirements for the next 12-24 months.

- Create product requirements for Mweb landing pages for efficient scale from SEM, Display, FB other Mobile heavy web channels.

- Constantly look at competitors and provide SWOT analysis and identify their success factors.

- Keep pace with digital marketing industry trends, new channels and other developments in mobile marketing.

Execution :

- Should have prior hands-on experience on search, display app heavy channels.

- Drive traffic as well as maximize ROI for all paid marketing campaigns.

- Conceptualize implement paid marketing campaigns.

- Drive conversions through re-marketing campaigns. Identify the right channels to re-target users.

- A/B test: audience targeting, ad copy, creative, landing page and more.

- Strong understanding of bidding strategies for various ad platforms.

Data Analytics :

- Interpret data, analyze results using statistical techniques to determine actionables

- Ability to analyze competitor strategies and recommend changes in our strategy.

- Administer ad platform tools for purposes of targeting, bid optimization, running a/b tests, diagnostic reporting and analysis.

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in goals.

- Monitor and evaluate results and performance across the major channels.

Tools :

- Extensive Knowledge of Ad Platforms

- Google App campaigns, Google Ads Mweb campaigns

- Must have worked on app channels integration with Adjust/Appsflyer/Branch or similar mobile measurement tools.

- Experience on analysing deep insights using competitor insights tools like SEMrush/Similarweb or similar tools.

- Mobile marketing ad platforms experience (AdMob, Adcolony, Airpush) or any other mobile marketing tools, if any.

- Experience on any App or mobile web notifications tool like Webengage, Mixpanel, One Signal etc is a plus.

Qualification Experience :

- Extremely data driven individual with 3 years of relevant experience

- Experience with B2C products selling in the US would also be a plus.

- Experience with app install campaigns with CPA or ROI based targets.