Manager - Digital Marketing - Cyber Security Firm

Role: Digital Marketing Manager

Experience: 8 to 10 yrs

Job Location: Mumbai

Qualification: MBA/BA/BS degree or equivalent work experience.

Key Responsibilities:

- Lead end-to-end digital marketing planning and execution.

- Develop and execute digital marketing strategies across multiple channels, including email marketing, Google Ads, LinkedIn paid campaigns, and social media marketing.

- Manage website updates, SEO optimization, and content strategy.

- Create, curate, and manage content, including blogs, articles, and marketing materials.

- Handle agencies and vendors to ensure timely execution of marketing activities.

- Drive B2B social media marketing campaigns, focusing on engagement and lead generation.

- Optimize and manage Google AdWords, SEO/SEM, and PPC campaigns.

- Utilize web analytics tools (e.g., Google Analytics) to track performance and derive insights for continuous improvement.

- Plan and monitor the company's social media presence on platforms like LinkedIn, Facebook, and others.

- Analyze digital marketing analytics reports and provide insights to enhance strategy.

- Support additional brand promotion activities and align with overall marketing objectives.

Key Skills & Competencies:

- Expertise in Google Ads, LinkedIn Marketing, and SEO strategies.

- B2B IT, Saas, Cyber security background industry experience is preferred

- Strong knowledge of content marketing, digital advertising, and lead generation.

- Experience with web analytics tools and ad-serving platforms.

- Excellent oral and written communication skills in English.

- Strong project management and vendor coordination skills.

- Ability to analyze data and drive insights-based marketing decisions.

- Flexible and adaptable to support broader marketing initiatives.