Manager - Digital Marketing - Building Material

Job Description:

- Responsible for website, dealer-locator tool, SEO/SEM and organic and paid social media presence.

- Build and manage always-on and campaign-specific digital marketing calendars.

- Manage marketing automation and CRM tools for lead scoring and nurture.

- Own e-commerce revenue and the online P&L end to end - across marketplaces (e.g. Amazon, Flipkart).

- Build the annual e-commerce business plan and monthly revenue forecast.

- Manage marketplace listings, content, pricing hygiene, ratings/reviews and promotional calendars.

- Negotiate commercial terms with marketplaces (margins, fees, co-funded promotions, visibility deals) and manage key account relationships.

- Track and report e-commerce sales, conversion, margin and ad spend efficiency (ACOS/ROAS) through weekly and monthly business reviews.

- Responsible for demand planning with sales and supply chain to ensure stock availability, inventory health and fulfilment for online channels.