Manager - Digital Marketing - Beauty Industry

- Manager - Digital Marketing" (Media Manager) will be the Head of Digital Marketing and they will be responsible for crafting and executing a digital-first marketing strategy that enhances brand visibility, deepens consumer engagement, and drives business growth.

- This role requires a strong blend of creativity, analytical thinking, and a thorough understanding of digital platforms to lead high-impact marketing campaigns.

Key Responsibilities:

- Develop and implement digital strategies across owned, paid, and earned channels, ensuring alignment with brand objectives and market trends.

- Lead end-to-end digital campaigns, manage brand voice, and ensure consistency across platforms.

- Oversee content creation for social media, CRM, and professional education initiatives.

- Build a strong digital community among professional partners and influencers.

- Drive performance marketing across digital media, optimizing based on data insights and A/B testing.

- Manage influencer programs and advocacy initiatives to enhance brand storytelling.

- Lead internal teams and external agencies, collaborating cross-functionally with sales, education, and marketing functions.

Qualifications:

- Proven experience in digital marketing, preferably in consumer-facing sectors.

- Strong expertise in social platforms, performance marketing, CRM, analytics tools, and content creation.

- Excellent communication, leadership, and strategic planning skills.