Key Responsibilities:

Growth & Demand Generation:

- Develop and execute comprehensive digital marketing strategies focused on lead generation, customer acquisition, and revenue growth.

- Create and manage multi-channel campaigns across organic and paid channels t- drive qualified pipeline opportunities.

- Partner with sales teams t- align marketing initiatives with business objectives and revenue targets.

- Optimize conversion funnels and customer journeys t- improve lead quality and conversion rates.

Brand Marketing & Positioning:

- Strengthen the company's digital brand presence and market positioning across target industries.

- Develop brand messaging frameworks and ensure consistency across all customer touchpoints.

- Collaborate with leadership teams t- enhance thought leadership and executive branding initiatives.

- Drive awareness campaigns t- increase market visibility and brand recognition.

Social Media & Content Marketing:

- Develop and execute social media strategies across LinkedIn, Twitter, Instagram, Facebook, and emerging platforms.

- Build and manage content calendars aligned with marketing campaigns and business priorities.

- Create compelling content including blogs, case studies, whitepapers, newsletters, videos, and social media assets.

- Grow engagement, followers, and brand advocacy through data-driven content strategies.

SE- & Website Optimization:

- Lead SE- initiatives including keyword research, on-page optimization, technical SEO, and content optimization.

- Improve website visibility, search rankings, and organic traffic performance.

- Analyze website behavior and user journeys t- identify opportunities for improved engagement and conversions.

- Collaborate with developers and designers t- implement website enhancements and landing page optimization.

Performance Marketing:

- Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other digital platforms.

- Manage campaign budgets and maximize return on ad spend (ROAS).

- Conduct audience segmentation, A/B testing, retargeting, and campaign optimization.

- Track and improve campaign performance through continuous analysis and experimentation.

Marketing Analytics & Reporting:

- Monitor key marketing KPIs including traffic, engagement, conversions, CAC, CPL, and ROI.

- Leverage Google Analytics, marketing automation tools, and reporting dashboards t- measure campaign effectiveness.

- Provide actionable insights and recommendations t- improve marketing performance.

- Present regular performance reports t- leadership teams.

Required Skills & Qualifications:

- Bachelor's/PG degree in Marketing, Business, Communications, or a related field.

- 5-8 years of experience in Digital Marketing, Growth Marketing, or B2B Marketing.

- Proven success in developing and executing integrated digital marketing campaigns.

Strong expertise in:

- Digital Marketing

- Growth Marketing

- Brand Marketing

- Social Media Marketing

- LinkedIn Marketing

- SE- & SEM

- Google Ads & LinkedIn Ads

- Performance Marketing

- Lead Generation

- Website Optimization

- Marketing Analytics

- Content Marketing

- B2B Marketing

Hands-on experience with:

- Google Analytics (GA4)

- Google Search Console

- SEMrush

- Ahrefs

- LinkedIn Campaign Manager

- Google Ads Platform

- CRM and Marketing Automation Tools

- Strong analytical, communication, and project management skills.

Preferred Experience:

- Experience in IT Services, Technology, SaaS, Consulting, or B2B organizations.

- Exposure t- Account-Based Marketing (ABM) and enterprise lead-generation campaigns.

- Experience managing external agencies, freelancers, and marketing vendors.