Job Title: Digital Marketing Manager

Function: Marketing

Sub-function: Digital Marketing

Manager's Job Title: Digital Marketing Head

Skip Level Manager's Title: Marketing Head - Sr. GM Marketing

Function Head Title: Marketing Head - Sr. GM Marketing

Location: Mumbai

This individual will partner closely with global and regional brand teams, as well as agency ecosystems, to design and execute data-driven campaigns, scale content through digital and AI-led solutions, and build high-impact consumer journeys across channels.

The mandate includes elevating digital maturity across markets by embedding automation, analytics, and emerging technologies into campaign planning and execution.

Markets - Select markets in APAC - Thailand, Myanmar, Malaysia & Bangladesh

Please note - Different markets are at different stages of OTC/X business development. Digital scope will vary across markets.

Areas of Responsibility

A. Integrated Digital Campaigns & Demand Generation

- Plan and execute integrated campaigns with a strong digital component across APAC markets

- Drive full-funnel strategy: Awareness - Consideration - Conversion - Retention

- Lead always-on social media campaigns along with campaign bursts

- Drive demand generation through digital channels

B. Content & Creative Development

- Work with creative and social agencies to develop digital videos, influencer content, scripts and static/banner creative

- Contribute to campaign ideation and storytelling

- Ensure content effectiveness across platforms and markets

- Experience in performance/e-commerce-led creative is an advantage

C. Influencer Marketing

- Collaborate with regional influencer marketing agencies for campaign execution

- Provide inputs on influencer strategy and content direction

- Track effectiveness of influencer-led campaigns

D. Brand Discoverability (Search & Content)

- Drive SEO/GEO and search visibility across platforms

- Leverage content marketing to improve organic reach

- Monitor search trends, keywords and content performance

E. Analytics, Insights & ROI

- Track campaign and sales performance metrics

- Conduct ROI analysis and derive actionable insights

- Build dashboards and support data-driven decision making

F. AI-Led Marketing & Innovation

- Leverage AI tools for campaign planning, content creation and optimization

- Explore innovative AI-led approaches to improve campaign effectiveness and efficiency

- Leverage Generative AI tools for scalable content creation (copy, creatives, video)

- Continuously evaluate emerging AI capabilities and translate into business pilots

H. Cross-functional Collaboration

- Work with brand, regional and agency teams

- Manage creative, media and influencer agencies

Qualifications & Experience

Education: MBA/PGDM in Marketing or related field

Experience:

- 7-10 years in digital marketing (agency + brand preferred)

- Strong understanding of Generative AI (LLMs, text/image/video generation)

- Experience in digital media buying & planning, campaign planning, content development and influencer marketing

- Strong experience in digital content development and storytelling, including videos, with ability to work closely with creative and social agencies

- Strong analytical capability with ROI and data-driven decision making

- Experience working with agencies

- Exposure to AI tools and their application in digital marketing - strongly preferred

- Self-starter with strong ownership

Contact Person:

Dr. Archana Gawde-Dhond
882-855-6775