Manager - Digital Marketing & Influencer Marketing

Key Responsibilities :

Digital Strategy & Execution :

- Develop and execute the overall influncer marketing strategy for the Consumer Care portfolio

- Drive brand visibility, consumer acquisition, and engagement across digital platforms

- Identify and onboard relevant influencer profiles including Healthcare Professionals, Gut Experts, KOLs, Lifestyle and Wellness creators

Performance Marketing :

- Lead performance marketing campaigns across platforms (Google, Meta, etc.)

- Optimize campaigns for ROI, CAC, and conversion metrics

- Drive data-led decision making and continuous campaign optimization

- Monitor and optimize measurable KPIs across all campaigns, with a focus on reach, consumer engagement, and conversion performance

Media Planning & Strategy :

- Own digital media planning, budgeting, and allocation

- Work closely with media agencies to drive effective campaign execution

- Lead the end-to-end planning and execution of influencer-led campaigns across the brand portfolio

- Track and improve media effectiveness and ROI

Content & Consumer Engagement :

- Drive content strategy across platforms (social, website, marketplaces)

- Build strong consumer engagement and retention strategies

- Ensure consistency in brand communication across digital touchpoints

E-commerce & Marketplace Integration :

- Work closely with e-commerce teams to drive online sales

- Demonstrate strong understanding of marketplace ecosystems (Amazon, Flipkart, etc.)

- Optimize digital funnels to drive conversions and revenue

Agency Management :

- Manage and coordinate with digital, media, and creative agencies

- Ensure alignment on strategy, timelines, and deliverables

- Drive accountability and performance from agency partners

- Lead commercial negotiations to drive cost efficiencies and ensure high-quality deliverables

Cross-Functional Collaboration :

- Collaborate cross-functionally with Brand, Legal, R&D, and Regulatory teams to ensure seamless campaign approvals

- Align digital campaigns with offline initiatives and product strategies

- Support new product launches and campaigns