Manager - Digital Marketing

Job Description

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

- Developing and executing digital marketing campaigns for the targeted audiences across multiple social media and marketing platforms to drive traffic, engagement, brand visibility, lead generation and sales.

- Improve site score, indexing and page ranking by periodically performing website audit, On Page and Off Page Optimization, and Keyword Research etc.

- Responsible for tracking, reporting, and analyzing the performance of marketing activities, and development/automation of regular reports ROAS Analysis, Clicks, Conversions, and other funnel metrics.

- Creating Ad strategies for Prospects and driving performance via Customer Acquisition Funnel, Display Ads, Facebook Ads, Google Ad Words, PPC and etc.

- Conceptualize and provide creative ideas for content marketing, posters and videos.

- Prepare & implement Content Posting calendar and Run Email Campaigns periodically

Job Requirements

- Minimum 3 years of experience in digital marketing.

- Bachelors /master's degree or Certificate in related studies.

- Knowledge in emailers, infographic, and designing tools like photoshop or equivalent.

- Experienced in boosting and creating brand awareness and lead generation.

- Experienced in managing social media platforms and promoting presence.

- Good communication and strong writing skills.

- Proficient in web analytics and digital marketing campaigns.

- Fluency in HTML, Microsoft Office suite Excel, Word