Job Overview:

We are seeking an experienced Digital Marketing Manager to lead end-to-end digital marketing initiatives, including content strategy, demand generation, video marketing, paid advertising, and brand visibility. This is a senior individual contributor role ideal for a marketing professional who thrives in a fast-paced B2B technology environment and has a proven track record of driving measurable business growth through digital channels.

In this role, you will own the complete content lifecycle from researching and creating high-quality written content to producing engaging videos and managing paid campaigns. You will also collaborate with internal teams and external partners to strengthen SEO performance, improve online visibility, and optimize marketing campaigns using data-driven insights. The ideal candidate combines creativity, analytical thinking, and hands-on execution across multiple digital marketing disciplines.

Required Qualifications:

- MBA in Marketing or a certification from a reputed Digital Marketing institute.

- 8+ years of hands-on experience in Digital Marketing with ownership of content marketing, video production, and paid advertising.

- Proven experience creating high-quality long-form B2B content, preferably in SaaS, enterprise technology, automation, or related industries.

- Strong content writing, editing, and storytelling skills with experience producing SEO-optimized blogs, landing pages, and marketing collateral.

- Hands-on experience with video creation and editing tools such as Adobe Premiere Pro, DaVinci Resolve, CapCut, Canva Video, or similar platforms.

- Experience planning, executing, and optimizing Google Ads and YouTube Ads campaigns.

- Strong knowledge of backlink outreach, digital PR, review platform management, and off-page SEO strategies.

- Functional understanding of SEO and Answer Engine Optimization (AEO) principles.

- Experience using Google Analytics, Google Search Console, and SEO tools for performance tracking and optimization.

- Working knowledge of AI-powered marketing tools and large language models (LLMs) such as Claude, Gemini, or OpenAI-based tools.

- Strong analytical, communication, project management, and stakeholder collaboration skills.

- Ability to mentor team members, review marketing deliverables, and maintain high-quality standards.

Preferred Qualifications:

- Experience growing and managing YouTube channels with a focus on engagement, watch time, and audience growth.

- Knowledge of Generative Engine Optimization (GEO) or Answer Engine Optimization (AEO) strategies.

- Experience with marketing automation platforms, CRM systems, and analytics dashboards.

- Prior experience in B2B enterprise software, SaaS, AI, automation, or technology marketing.

- Experience creating diverse content formats, including eBooks, whitepapers, case studies, webinars, and product marketing assets.

- Familiarity with keyword research, content strategy, and conversion optimization techniques.

- Strong understanding of digital marketing trends, performance analytics, and campaign optimization.

- Experience working with cross-functional teams and managing external agencies or vendors.