Role Overview:

We are looking for an experienced Digital Marketing Manager to lead and execute digital demand generation initiatives for a US-based business. This is a hands-on, execution-focused role that requires expertise in email marketing, SEO, web analytics, and content creation. The ideal candidate will be data-driven, commercially minded, and experienced in driving qualified lead generation through digital channels.

Key Responsibilities:

- Plan, build, and execute end-to-end email marketing campaigns using platforms such as Zoho Campaigns, Brevo, or Mailchimp.

- Manage audience segmentation, campaign scheduling, compliance, and performance tracking to maximize engagement.

- Continuously optimize campaign performance through A/B testing, deliverability improvements, and analysis of open rates, click-through rates, and conversions.

- Execute on-page and off-page SEO strategies to improve organic traffic, search rankings, and website visibility.

- Configure, monitor, and report marketing performance using Google Analytics (GA4), Bing Webmaster Tools, and other analytics platforms.

- Create high-quality, conversion-focused blog articles and email copy in US business English.

- Leverage generative AI tools to improve content creation, research, and marketing efficiency.

- Collaborate closely with the sales team to route qualified leads, improve lead quality, and optimize the marketing-to-sales handoff process.

- Monitor digital marketing KPIs and recommend strategies to improve campaign effectiveness and ROI.

Required Skills & Experience:

- 8-12 years of experience in Digital Marketing, preferably in a B2B environment.

- Strong hands-on experience with email marketing platforms such as Zoho Campaigns, Brevo, or Mailchimp.

- Proven expertise in campaign optimization, audience segmentation, A/B testing, and email deliverability.

- Practical experience in both on-page and off-page SEO.

- Strong working knowledge of Google Analytics (GA4), Bing Webmaster Tools, and digital marketing analytics.

- Excellent content writing skills in US business English with the ability to create engaging blogs and email campaigns.

- Strong analytical mindset with the ability to interpret campaign data and optimize performance.

- Excellent communication and cross-functional collaboration skills.

Preferred Skills:

- Experience using generative AI tools such as ChatGPT, Claude, or similar platforms for marketing workflows.

- Understanding of CRM systems, lead lifecycle management (MQL/SQL), and sales-marketing alignment.

- Experience collaborating with sales teams to improve lead quality and conversion rates.

- Professional certifications in Google Analytics, Google Ads, HubSpot, or other digital marketing platforms are an advantage.

Qualifications:

- Bachelor's degree in Marketing, Communications, Business, or a related field.

- MBA or postgraduate qualification in Marketing is preferred.

- Relevant certifications in Digital Marketing, Google, HubSpot, or related platforms are a plus.

Why Join Us?:

- Work remotely with a fast-growing global organization.

- Drive digital marketing initiatives for US-based clients.

- Gain exposure to AI-enabled marketing strategies and modern demand generation practices.

- Collaborate with cross-functional global teams in a high-impact role.