Manager - Digital Marketing

- Conduct keyword research and optimize website content to improve organic rankings.

- Monitor site performance using tools like Google Search Console and SEMrush.

- Harness AI-powered SEO strategies to stay ahead of search algorithm changes, predict emerging

keyword trends, and craft data-backed content.

- Utilize predictive analytics to personalize search experiences and improve user engagement.

Search Engine Marketing (SEM):

- Plan and execute paid search campaigns on platforms like Google Ads.

- Leverage AI tools (e.g., ChatGPT, Jasper, SurferSEO, Clearscope) for intelligent content creation, automated meta descriptions, and semantic keyword clustering.

- Continuously analyze and optimize ad performance to maximize ROI.

- Perform A/B testing on ad creatives, keywords, and landing pages.

Performance Marketing:

- Run and manage performance-driven campaigns across LinkedIn, Meta (Facebook & Instagram), and Google Ads.

- Track KPIs such as Click Through Rate (CTR), Cost Per Lead (CPL), Impressions, etc.

Budget Management:

- Allocate and monitor campaign budgets across multiple channels to ensure effective spend.

- Adjust spending strategies based on performance insights.

Lead Generation (B2C & B2B):

- Optimize landing pages and forms to drive high-quality conversions.

- Use CRM and automation tools to track lead lifecycle and engagement.

Analytics & Reporting:

- Use Google Analytics, Meta Business Suite, and platform-specific dashboards to track and report performance.

- Monitor and enhance site performance using Google Search Console, SEMrush, and AI-driven analytics platforms.

- Identify trends and insights to optimize spend and improve campaign