Manager - Digital Marketing

Digital Marketing Manager

Function : Head - Digital Marketing

Key Skills : SEM,SEO,Digital Marketing,Digital Campaigns,Performance Management

Note: This is a requirement for one of the Workassist Hiring Partner.

Roles and Responsibilities:

- Plan and execute digital marketing strategies across multiple channels (Google, Meta, LinkedIn, SEO, etc.

- Drive lead generation campaigns focused on hostel occupancy and brand awareness.

- Manage SEO/SEM, social media presence, paid campaigns, and influencer collaborations.

- Optimize performance marketing campaigns to maximize ROI.

- Track and analyze campaign performance using analytics tools and create actionable insights.

- Work closely with sales and operations teams to ensure alignment between digital strategy and business objectives.

Preferred Candidate Profile:

- Minimum 4 years of hands-on digital marketing experience.

- Proven track record in managing performance marketing, SEO, and digital campaigns.

- Experience in co-living / hostel management / real estate industry preferred.

- Strong analytical and creative skills to deliver measurable business outcomes.

- Excellent communication and team collaboration skills