Manager - Digital Marketing

Description:

About the Company:

The company is on a mission to redefine how India buys, experiences, & falls in love with jewelry. With 150+ premium brands live & fresh Pre-Series A funding from marquee investors, they are Indias #1 jewelry marketplace in a $94B+ category thats racing online.

Position Overview:

As a Digital Marketing Manager specializing in the Jewelry category, you will be responsible for getting quality traffic to the website/mobile. Customer Acquisition Cost (CAC) is the core metric. You will be closely working with the founder to strategize Marketing Campaigns across channels.

Core Responsibilities:

As a Digital Marketing Manager, you will be a core part of the marketing & growth team. The basic expectation is that you love spending a good amount of time on the ads dashboard, playing with it, and optimizing campaigns for best Return On Ad Spend (ROAS).

Your responsibilities will include:

- KPIs include Website/Mobile Conversions, CAC, Monthly Active Users (MAU), Daily Active Users - (DAU), Stickiness, Purchase Cohort.

- Planning, executing, measuring, and reporting on performance across categories, brands, and platforms (Meta and Google majorly).

- Accountable for revenue, spends, visits, ROAS, and conversion rate.

- Utilize strong analytical ability to optimize performance on all channels.

- Targeting, segmenting, campaign analysis, and cohort analysis.

- Coordinate for creative and content direction for all customer touch points.

- Identify trends, insights, and new audiences to experiment and run A/B tests with.

- Plan and execute launches of new brands and collections.

- Collaborate internally with the team and business stakeholders to understand the business, -brands, and ideate creative strategies.

- Collaborating with agency partners to execute campaigns on (but not limited to) Facebook, - Instagram, Google Display, YouTube, Snapchat, Apple, Programmatic.

Desired Qualifications:

- B.Tech, Bachelor's degree in Business Administration, Marketing, or related field.

- 2-8 years experience working in Digital Marketing Agencies/Roles in e-commerce Marketplaces.

- Deep understanding of digital environment and tools such as FB ads manager, Google ads, DV 360.

- Up to date with the latest trends and best practices in online marketing and measurement.

- Ability to think strategically, analyze data, and drive results.

- Creative thinker with a passion for innovation and continuous improvement.

What is in it for you:

- Very high ownership role in a fast-paced environment.

- Closely work with the founder & a super passionate team of people in building the company.

- Competitive salary commensurate & wealth generation through ESOPs.

- Fast career growth & appraisals.

- A dynamic and collaborative work environment- No hierarchy/Politics!

- Health insurance.

Additional Details:

- The company is an early-stage start-up, and valuable achievements take time & efforts. And hence it is a 6-day work week & there is a strong belief that there is no substitute for hard work & passion!

- A belief in speaking to customers regularly to build the company the right way and in being hands-on with respect to every role.