Manager - Digital Marketing

Description:

Position Overview:

The Digital Marketing Manager is responsible for developing, implementing, and optimizing digital marketing strategies to increase brand awareness, drive online traffic, and generate leads or sales.

This role requires strong expertise in digital channels, data analytics, campaign management, and team coordination.

Key Responsibilities:

1. Strategy & Planning:

- Develop and execute comprehensive digital marketing strategies aligned with business goals.

- Plan and manage digital marketing budgets across channels.

- Conduct competitors and market research to identify growth opportunities.

Campaign Management:

- Manage end-to-end digital campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and other platforms.

- Oversee SEO/SEM strategies to drive organic and paid traffic.

- Execute email marketing, automation flows, and lead-nurturing campaigns.

Content & Social Media:

- Collaborate with content teams to build high-quality content for blogs, social media, and website.

- Manage social media strategy, posting schedules, and community engagement.

- Ensure consistent brand messaging across all digital channels.

Website & Performance Optimization:

- Oversee website performance, UX improvements, and landing page optimization.

- Implement A/B tests to improve conversion rates.

- Ensure proper implementation of tracking tools (e.g., Google Analytics, GTM).

Analytics & Reporting:

- Monitor campaign KPIs, ROI, and performance metrics.

- Prepare weekly/monthly reports with insights and recommendations.

- Use data to refine strategies and improve results.

Team & Vendor Management:

- Manage digital marketing team members (designers, content creators, ad specialists).

- Coordinate with external agencies and vendors as required.

- Provide training and guidance on best practices