Manager - Digital Marketing

Position: Digital Marketing Manager

Location: Vasai, Mumbai

Key Responsibilities:

- Develop, implement, and manage data-driven digital marketing strategies to enhance brand visibility and lead generation.

- Plan and execute performance marketing campaigns across Google Ads, Meta Ads, and other paid platforms.

- Oversee social media strategy, content planning, and community engagement.

- Manage SEO/SEM activities to drive organic search visibility and website traffic.

- Collaborate with creative teams to develop compelling contentvideos, posts, blogs, website content, and campaigns.

- Track, measure, and report campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.).

- Optimize marketing funnels to improve CPL, conversion rate, and overall ROI.

- Work with internal sales and design teams to align marketing strategies with business objectives.

- Manage email marketing, remarketing, and automation workflows.

Requirements:

- 36 years of experience in digital marketing, preferably in home interiors, real estate, or lifestyle brands.

- Strong expertise in Google Ads, Meta Ads, SEO, SEM, and analytics platforms.

- Ability to create and manage budgets for campaigns.

- Excellent communication, analytical, and project management skills.

- Creative mindset with strong understanding of current digital trends.

Preferred Skills:

- Experience with CRM tools and marketing automation.

- Knowledge of Canva, Photoshop, or other design tools (added advantage).