Manager - Digital Marketing

Strategy & Planning:

- Develop and execute comprehensive marketing strategies aligned with business goals.

- Identify target markets, customer segments, and positioning opportunities.

- Lead annual and quarterly marketing planning and budgeting.

Campaign & Channel Management:

- Oversee multi-channel campaigns (digital, social, email, paid ads, SEO/SEM, events, PR, partnerships).

- Ensure consistency in brand voice, messaging, and visual identity across all touchpoints.

- Monitor campaign performance and optimize based on KPIs.

Leadership & Team Management:

- Lead, mentor, and grow marketing teams (specialists, coordinators, content creators, designers, etc.

- Collaborate cross-functionally with Sales, Product, Customer Success, and Operations.

- Manage external agencies, freelancers, and vendors.

Market & Customer Insights:

- Conduct competitive analysis, market research, and customer insights to guide strategy.

- Use data to identify trends, opportunities, and risks.

- Develop customer personas and buyer journey frameworks.

Performance & Analytics:

- Define and track marketing KPIs (lead generation, pipeline contribution, ROI, CAC, CLV).

- Report on performance for executive leadership.

- Leverage tools like Google Analytics, CRM, and marketing automation platforms.

Budget & Resource Management:

- Manage marketing budget effectively, ensuring maximum ROI.

- Allocate resources to high-impact initiatives.

Brand & Communications:

- Drive brand positioning and thought leadership.

- Oversee content creation (blogs, case studies, whitepapers, videos, etc.

- Manage PR, media outreach, and corporate communications.

Core Skills & Qualifications:

Education: (MBA often preferred).

Experience: 2-4 years in marketing, with at least 3-5 years in a management role.

Leadership: Strong people management and cross-functional collaboration.

Analytical: Skilled in data-driven decision-making and marketing analytics tools.

Technical: Familiarity with CRM (Salesforce, HubSpot), marketing automation, SEO/SEM, and digital ads.

Creative & Strategic Thinking: Ability to blend creativity with business goals.

Communication: Excellent written, verbal, and presentation skills